It is difficult to classify a particular graphic design in the category of good design or bad design, as there are multiple factors on which the success of a graphic design rests. Graphic designs are a perfect blend of both the world of art and design. Whereas art concerns personal interpretation of the things and thus is subjective, graphic designs serve a particular function. Graphic designing is very essential in the entertainment industry as it a powerful storytelling device. A single design can do all the talking for the product. It relates to selling or promoting a product, services or a brand name. Even films, TV shows and other features can be promoted using graphic designs.
If you want to have a unique and competent graphic design you need to keep following things in consideration:
o Have clear ideas: for a good graphic design, you need to have a clear vision. This would help you communicate your ideas well with the designer so that he/she can work accordingly and help you realize your dream graphic design.
o Choose a good graphic designer: half of the battle is won, if you choose a good graphic designer. The graphic designer must be well equipped with all the latest graphic designing software and techniques. Also, the graphic designer must be well-versed with finishing tools so as to deliver the client completely finished product which includes page layout, chromatics and typography.
o Designer must have a professional approach: a good graphic designer is always a good listener. It is their responsibility to lend a patient ear to the client so that to grasp what the client actually needs. Also, the message to be conveyed through the graphic designs should be made crystal clear to the designer for best outcomes.
o Relate to target audience: the graphic designer must consider himself/herself as a member of targeted audience so as to check whether the design captures or grabs or motivates the audience. Also, check the visibility and clarity of the text for the success of the design.
o Clear pictures and images: a good graphic design needs to have images which are clear as crystal and not pixilated. There should be no unintentional blurring of edging. Photographs chosen should be clear and unique and in tandem with the message of the product. The presentation ought to be professional in approach to give authenticity to the graphic designs. The colors in the photograph need to be in tandem with the background and rest of the project’s image. Though a contrasting hue may be used to lend it prominence.
o Color theme: a vital part of designing is colors. But it becomes all the more important in graphic designing as product and logo designs are always in vanguard in the competitive industries. Colors in designs express emotions and feelings strongly and even help companies communicate with little efforts. Colors alone and in combination inspire intensely.